Market

Analysis of the market a property is in. Is it a viable rental market? What type of marketing will it take to make this property perform the financial numbers needed to make this a solid investment? What is the demographic make up of this market and who do we reach out to?

Another important part of the process is surveying the existing situation. Doing satisfaction surveys of existing tenants and surveying prospective tenants provides powerful insights into the local needs of any specific community. Understanding these dynamics and being able to implement them is critical to long-term success for any income producing investment.

We also employ our “Power Leasing” strategies, which include analysis of existing market conditions and recommendations for upgrades needed to support the marketing effort. This would also include community outreach, special offers etc. These and many other strategies are reviewed as part of the marketing phase.